Relationship & Key Account Selling Course
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Lesson series
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Author: J. van Schuppen
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Level: Beginner
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Study time: 3 hours
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Video time: 20+ min.
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Exams: 3
Course overview
Workbooks, templates, and 15+ videos on Relationship & Key Account Selling in the modern age.
Certification included
Walk into any sales job, and be a rockstar from day one. The skills you need to become a real professional. Boost confidence and master Relationship & Key Account Selling.
Relationship & Key Account Selling Course
Write your awesome label here.
In this module, you’ll learn how to move beyond surface-level rapport and become a consistent, reliable presence for your clients, even in the early stages of your sales career.
What's included?
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3 Lessons
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1 Certification
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15 Questions
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15 Videos
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5 PDF
From Vendor to Trusted Advisor
By the end of this module, you’ll understand the four levels of client relationships and how to intentionally move from vendor to trusted advisor. You’ll apply structured tools like status reports, QBRs, and stakeholder mapping to maintain proactive engagement and tailor your communication to what matters most to each decision-maker.
Building Strategic Influence
You’ll build consistent habits that expand your influence inside client organizations and uncover new opportunities. Using structured workbooks, practical templates, and clear visual infographics, you’ll sustain long-term trust by showing up with relevance, rhythm, and measurable results.
Sales Academy - Beginner's Track
Relationship and Key Account Selling Course
Meet the instructor
Jan van Schuppen
Jan van Schuppen has been selling B2B and enterprise solutions for over thirty years. He has closed complex deals, led global sales teams, and always outperformed targets.
Jan teaches the systems, scripts, and focus that actually close deals.
He built the Spades Sales Academy to help sales teams and startups learn to sell faster.
Patrick Jones - Course author
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